A Close Up On Our New Look
We're always looking for ways to improve and evolve so we can better serve our community. That's why we're excited to introduce our new brand and website!
Our new look is bold and minimal, reflecting our commitment to simplicity, clarity, and empowerment.
We believe that young people should have the tools and resources they need to thrive, and our new brand communicates that message loud and clear.
Our look has changed, but our heart for you hasn’t.
We chose clean & modern fonts and a stand-out, fresh color palette to convey our optimism and enthusiasm.
We also simplified our logo to make it more memorable and recognizable.
But why are we refreshing in the first place?
SIMPLY PUT
We wanted to better communicate our message and reach a wider audience.
We are always looking to “up our game”, getting better each day! We feel that the new brand captures the energy and excitement that we bring to our work & presentations every day.
We also wanted to create a more cohesive visual identity across all of our platforms, from our website to our social media accounts.
By streamlining our look and feel, we can present a more professional and polished image, and ultimately reach and impact a wider audience.
FAQs
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Nope!
Same heart, just a brand-new look.
We are fully committed to the young people & families in our community, and our goal is for them to know their value & to be resourced to thrive! -
The way we look, feel and sound. Our colors, type face, tone of voice, illustrations and photography have all changed.
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The + represents the fact that our heart includes more than teenagers — it also includes K-8 students, parents, caregivers, community leaders and more. We still love teenagers, but we have expanded our services to encompass more groups and we want everyone to know that we are here for them also.
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You said it, not us. But yes.
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It’s fresh. It stands out. We want to bring a strong and memorable brand identity as we move forward.